Mary Mickel's Blog
Maintaining Professionalism on Social Media
In 2018, Business Insider reported that a whopping 70% of employers used social media to screen job applicants. By visiting candidates’ Twitter, Facebook, and Instagram profiles, among others, hiring managers took note of the language and attitudes used when posting...
What Does Success in Digital Marketing Look Like?
The age of technology has made digital marketing a necessity for businesses. Even so, the internet is a fairly uncertain place, especially for businesses considering digital marketing. How can you be sure your business is handling it correctly? This is what success...
3 Ways to Polish Your Resume
Often, your resume serves as a company’s first impression of you, and you want it to be a good first impression. But beyond quadruple-checking grammar and updating your job experience, how can you make your resume stand out above the rest? The following three tips can...
The Keys to Mastering Professionalism
Despite the industry, you work in, or if your company is large, small, or independently owned, professionalism is something that’s an essential key to success. Being a successful professional can come in many different forms, but in general, there are a few different...
Standing Out From the Competition: A Business Guide
Running your own business comes with various benefits and rewards, but with that, also comes risks and challenges. As a business owner, one of your greatest challenges regardless of your industry is your competition. Competition in the business world is fierce, for...
Creating an Effective and Successful PR Campaign
PR and branding go hand in hand in creating a successful reputation for a business or individual. When working with a PR firm, you’re setting out to build your brand's reputation so you can successfully connect and reach your audience in various ways. From a PR...
4 Essential Tips for Successful Networking
One of the most important aspects of successful business practice is recognizing and participating in different networking opportunities. Networking presents an entrepreneur with connections, business opportunities, and a way to hear about different experiences, made...
Becoming an Industry Leader
No matter what industry or field you’re in, your business will more than likely face more than one serious competitor. Competition in business is fierce, and to maintain success as a business owner or executive, you need to know how to set your company aside from...
PR Tactics to Help Grow Business
When you’re looking to grow your business and your brand, Public Relations (PR) is an area on which you should always focus. Having a solid PR strategy is a great way to not only increase brand awareness but essentially build up your business to potentially increase...
Developing a Growth Mindset in Leadership
Hearing about the importance of leadership in the business world is not uncommon. It’s no secret that a good leader helps foster positive employee development, mindset, and attitude. A good leader is always finding ways to help their employees or team grow; having a...