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Maintaining Professionalism on Social Media

Maintaining Professionalism on Social Media

In 2018, Business Insider reported that a whopping 70% of employers used social media to screen job applicants. By visiting candidates’ Twitter, Facebook, and Instagram profiles, among others, hiring managers took note of the language and attitudes used when posting...
Creating an Effective and Successful PR Campaign

Creating an Effective and Successful PR Campaign

PR and branding go hand in hand in creating a successful reputation for a business or individual.  When working with a PR firm, you’re setting out to build your brand’s reputation so you can successfully connect and reach your audience in various ways.  From a...