The age of technology has made digital marketing a necessity for businesses. Even so, the internet is a fairly uncertain place, especially for businesses considering digital marketing. How can you be sure your business is handling it correctly? This is what success looks like in digital marketing.
Innovation
Finding new ways to do things is what keeps a business like Barnes and Noble afloat for years, while resistance to change is what leads to the downfall of competitors such as Borders. It’s important to keep up with the goings-on within your industry and target markets, as small happenings can lead to major shifts. This butterfly effect implies the need for constant monitoring of subtle changes in the market. What better way to do this than by maintaining an online presence through digital marketing?
Social Media Engagement
The cornerstone of a digital marketing campaign is the use of social media. Twitter, Facebook, YouTube, and other sites allow for quick sharing of multimedia. Thanks to hashtags and keyword metrics, it’s easier than ever to promote your message. While there are numerous ways to measure the success of your social media campaigns, the most overt is overall engagement. How many times are your Tweets viewed? How many likes, shares, and reposts do you receive on average? Do you earn new followers each day? These numbers are the baseline for maintaining or adjusting your social media strategy to maximize the effectiveness of your digital marketing campaign.
Search Engine Ranking
Google updates its algorithm hundreds of times each year, implementing changes to punish spam results and uplift positive ones. Most of these updates are, thankfully, minor ones, but the point still stands—you have to pay attention to your Google ranking. The most effective ways to boost your online presence in search engines are to utilize high-ranking properties such as Twitter, keep track of and utilize successful keywords, and keep your sites active through posts and other organic means. These are three of the biggest factors for Google’s search engine analytics.
Sales
The end-goal of any business is to make a profit. And how are profits made? Through sales. The point of digital marketing, as with any type of marketing, is to increase reach and overall sales. Any digital marketing campaign will draw attention to your business, product, or service, but it takes a successful one to bridge the gap between audience and customer. An increase in sales during and after a digital marketing push signal you’re doing something right—from there, it’s a matter of uncovering the exact source of that success and milking it for all it’s worth.
